Marketing planning, advertising, direct & media planning
For Winston Flowers Black Diamond performed a comprehensive positioning analysis inclusive of focus groups and awareness tracking. An overhaul of their media placement resulted in a much more focused and targeted media buy that maximized on efficiencies and reach. A focused creative look and tag line were also developed to ensure consistency of messaging across all media inclusive of their web site. As part of the business expansion plan a turn-key new store opening local marketing plan was also developed.
