A core competency of Black Diamond Marketing Group is its ability to offer comprehensive marketing communications planning to leverage all opportunities in achieving your business objectives. Having worked on the client side for major corporations in developing and managing the marketing planning process, we know what is needed. Working closely with clients’ sales departments, customer information, data mining and goals, Black Diamond can develop marketing plans that identify areas of opportunity and hence, provide clear direction. The planning process integrates all available resources- advertising, direct, collateral, internet, public relations, mobile applications, sponsorships and partnerships- so that they are all operating in sync to achieve your desired goals. The process creates an infrastructure from which all outward-bound marketing communications are launched and tracked. The marketing plan can be created to cover a brand’s entire product set and services or, for a specific component at a specific moment in time. Even if you have a marketing department of your own, Black Diamond Marketing Group can bring fresh, objective thinking to the table with a track record of results. It’s not always the old maxim “If you fail to plan then plan to fail,” – but why take the chance?